Inoculate Your Reputation Against Negative Situations

Inoculate Your Reputation Against Negative Situations.

Inoculate Your Reputation Against Negative Situations

A key element of crisis planning is anticipating vulnerabilities before the storm clouds roll in.

Any organization – nonprofit groups, consumer products, professional services, government agencies, you name it – is at risk of losing confidence from stakeholders.  From mismanagement to product recalls, malpractice to malfeasance and so on, any number of events can impact an ability to conduct business and negatively affect reputation.

Without a plan in place, a crisis can quickly escalate beyond control, leaving it to others (consumers, media, regulators, advocacy groups, plaintiffs’ attorneys) to shape perceptions.  In looking at events in 2011 that impacted the food industry, for example, organizations can learn how to build or modify their crisis plans, as described recently in a guest opinion column in The Packer.